Sam Altman profile photo

Sam Altman @sama on X (Twitter): stats, voice and strategy

Sam Altman (@sama) is an X (Twitter) creator with 6.3M followers who posts most about Product Announcements. Across their last 200 posts they average a 0.86% engagement rate and 1.29 posts a day, busiest on Tuesdays.

Hook formulas, weaknesses and how to get their attention. Included in the free trial, then from $49 a month. See pricing

Followers
6.3M
Following
1K
Posts on X
8K
Engagement rate
0.86%
Posts a day
1.29
Reply share
0%

Counts as of ; averages from @sama's last 200 posts. Engagement rate is likes, reposts and replies divided by views, averaged per post. View @sama on X

@sama is The Analyst

Brings receipts. Every take arrives with data attached.

  • Evidence over vibes
  • Long-form depth
  • Contrarian when earned

One of six archetypes Xpert reads from the published numbers: topics, cadence, reply habits and format mix. It is a heuristic label, not one Sam Altman chose.

How @sama's posts perform

An average @sama post gets 10.6K likes, 1.2K replies and 511 reposts from 1.8M views.

Per post, on average

Likes
10.6K
Reposts
511
Replies
1.2K
Views
1.8M
Median length
93 chars
Posts analyzed
200

Format mix

With media
11%
With links
12%
Ask a question
3%
Part of a thread
0%

Share of @sama's last 200 posts. Replies make up 0% of their output.

When does @sama post?

@sama posts about 1.3 times a day, most often on Tuesdays and between 18:00 and 21:00 UTC. Engagement is cooling: 0.95% across the older half of recent posts, 0.76% across the newer half.

Posts by day of week
Sun: 15 posts, Mon: 23 posts, Tue: 47 posts, Wed: 23 posts, Thu: 43 posts, Fri: 30 posts, Sat: 19 posts
Posts by hour (UTC)
00-03: 23 posts, 03-06: 15 posts, 06-09: 1 posts, 09-12: 0 posts, 12-15: 19 posts, 15-18: 44 posts, 18-21: 70 posts, 21-24: 28 posts
Engagement trend

Cooling

0.95% to 0.76% (−0.19 pts, down)

Oldest half of recent posts against the newest half.

The busiest day and window are in amber. Hours are UTC.

What does @sama post about?

Most often Product Announcements (35% of recent posts), then AI Safety & Governance (25%), Company Culture & Updates (20%) and Tech Industry Commentary (20%).

AI summary of their voice

Direct, conversational, and deceptively simple. He balances the gravity of an AI pioneer with a self-aware, 'founder-as-a-fan' enthusiasm for his own products.

What they post about

Product Announcements
35%
AI Safety & Governance
25%
Company Culture & Updates
20%
Tech Industry Commentary
20%

Words they lean on

  • work×35 uses
  • model×31 uses
  • good×26 uses
  • people×25 uses
  • want×25 uses

What works for @sama

The 'Understatement' Flex

Distills world-altering technological breakthroughs into casual, human-readable snippets, creating a stark contrast between his tone and the magnitude of the news.

One of 4 patterns. The rest are in the full analysis.

From one of their posts
we made a chip and it is fast

@sama's top recent posts

The most-liked of their last 200 posts, with the numbers X reported. Each opens the original.

What the full analysis adds

The full analysis of @sama goes past the public numbers: the hooks they rely on, the patterns that work, the weaknesses holding the account back, and how to get their attention.

The rest of @sama's analysis

  • 5 opening-hook formulas, as reusable templates
  • 3 more what-works patterns with real quotes
  • 3 weaknesses holding the account back
  • How to get their attention: what to reply to, in what tone
  • 6 more top posts plus cadence detail
Unlock the full analysis

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The blurred text is a placeholder, not @sama's analysis. The real one stays on our server until you unlock it.

Sam Altman (@sama) X (Twitter) Stats, Archetype & Strategy | Xpert